Barix Appoints Frank Frederiksen as Vice President of Product Marketing and Strategy

ZURICH, SWITZERLAND, July 16, 2012Barix AG, a pioneer in IP-based audio, intercom, control, and monitoring, has appointed Frank Frederiksen as Vice President, Product Marketing and Strategy effective immediately.  Frank will help Barix define its vertical market strategy as the company grows its business and expands its product range.

Frank has held a variety of senior management positions in program and technology management, which has given him broad experience and insight on how to develop and market products.   Among other positions, Frank has served as Strategic Marketing and Innovation Manager for Philips, and Product and Technology Manager for ST-Ericsson.

Frank Frederiksen, new to the Barix team in Zurich

“I have been involved in the development side, but have also had time in front of customers.  I hope to bridge the two sides at Barix,” said Frederiksen.  “What is important in any market is to bring innovative technology to the customer at the right time and price.”

Frank is looking forward to helping Barix continue on a strong path of bringing customers inventive products at a competitive price.  With a continually expanding number of new IP audio markets, his main goal is to establish a future roadmap for the company in terms of products and overall marketing objectives.

“Barix is an innovative company with great technology, an unbeatable reputation for reliability and a large customer base,” said Frederiksen.  “I am excited to help Barix continue to benefit from the growth of the markets we are in — and of those markets to come.”

 

Advertisements

About dimensionpr

Brian Galante is owner and president of Dimension PR, a technology-focused public relations agency.
This entry was posted in Articles and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s